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Understanding McLuhan
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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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09203_Field_TCGG T968.txt
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1996-04-10
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16 lines
Heidegger surfboards along on the electronic wave as
triumphantly as Descartes rode the mechanical wave.
Typography cracked the voices of silence.
The Gutenberg galaxy was theoretically dissolved in 1905 with
the discovery of curved space, but in practice it had been
invaded by the telegraph two generations before that.
Pope’s Dunciad indicts the printed book as the agent of a
primitivistic and Romantic revival. Sheer visual quantity
evokes the magical resonance of the tribal horde. The box
office looms as a return to the echo chamber of bardic
incantation.
The new collective unconscious Pope saw as the accumulating